EQQUALBERRY Brings Science-Backed K-Beauty Longevity Skincare to Ulta Beauty

Now available on Ulta.com and arriving in the K-Beauty Bar at 500+ Ulta Beauty stores nationwide on Nov. 1

SEOUL, SOUTH KOREA, October 19, 2026 /EINPresswire.com/ — EQQUALBERRY, the K-beauty longevity skincare brand built on the belief that skin should be prepared for time, not corrected after the fact, today announced its launch at Ulta Beauty. The brand’s assortment is now available on Ulta.com and will arrive in the dedicated K-Beauty Bar at more than 500 Ulta Beauty stores nationwide starting Nov. 1.

EQQUALBERRY questions the obvious and answers with science. Every formula is built around honest ingredient percentages and backed by clinical testing, paired with the antioxidant vitality of berries, giving Ulta Beauty guests a clear, transparent way to invest in skin that keeps getting better over time.
The Ulta Beauty assortment features serums, creams and toners from three of the brand’s signature lines, each built around clearly labeled key actives so guests can choose with confidence based on their skin’s needs:
• Vitamin Illuminating (21.99–26.99): A brightening line formulated with 40% acerola fruit water, niacinamide, tranexamic acid and arbutin to visibly fade dark spots and even out skin tone.
• NAD+ Peptide Boosting (21.99–26.99): A firming line that brings NAD+, an ingredient at the center of the longevity conversation, into an everyday routine, paired with peptides and ceramides to support elasticity and the skin barrier.
• Bakuchiol Plumping (21.99–25.99): A gentle retinol alternative formulated with 0.5% plant-derived bakuchiol, niacinamide and peptides to visibly refine pores and smooth the look of fine lines, suitable for sensitive skin.

“American shoppers are connecting with longevity skincare that answers with science, and with Ulta Beauty, we can bring that experience to even more consumers online and in store,” said Jihoon Ko, Chief Sales Officer of EQQUALBERRY, who oversees the brand’s global business.

“K-beauty continues to be a powerful force in skincare, bringing forward innovative products, ingredients and trends,” said Lisa Tamburello, Vice President of Merchandising, Ulta Beauty. “EQQUALBERRY stands out within this dynamic category with its distinctive approach to skincare, combining eye-catching packaging, gentle, effortless textures and naturally derived ingredients that have already inspired a loyal community. We’re thrilled to introduce EQQUALBERRY to beauty lovers nationwide through Ulta.com and our dedicated in-store K-Beauty Bars, further expanding the ways our guests can discover what’s next in skincare.”

EQQUALBERRY is available now on Ulta.com and will be in more than 500 Ulta Beauty stores nationwide starting Nov. 1.

About EQQUALBERRY
EQQUALBERRY is a K-beauty longevity skincare brand that questions the obvious and answers with science: honest ingredient percentages, clinical proof, and the antioxidant vitality of berries in every formula. The result is skin that keeps getting better over time. Learn more at eqqualberryglobal.com.

EQQUALBERRY
Team Cookie
yhlee@teamcookie.kr

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